Domaine Clarence Dillon, proprietor of the historic Bordeaux producers Château Haut-Brion and Château La Mission-Haut-Brion, has unveiled a Bordeaux-based negoçiant subsidiary - Clarence Dillon Wines - which will release its first wine this summer, a Bordeaux red blend labeled Clarendelle.

The initial release will be relatively small and is expected to sell in the $25 to $30 range in the U.S., which is well above the mass market but in a much more accessible price niche than the lofty realm of first-growths. As time goes by, the new company is expected to expand production and add other blends, including a Bordeaux white.

Here's the full text of the company's press release, which was issued today.

Monday, April 25, 2005
For immediate release

The owner of Chateau Haut-Brion, Domaine Clarence Dillon SA, announces the creation of a subsidiary Clarence Dillon Wines. Clarence Dillon Wines will be launching a new Premium Bordeaux Wine by the name of "Clarendelle."

At the beginning of 2005, seventy years after the acquisition of Chateau Haut-Brion by Clarence Dillon, his great grandson Prince Robert of Luxembourg has announced the creation of a new entity, Clarence Dillon Wines.

Clarence Dillon Wines is a Bordeaux negociant business, whose main purpose is the creation and sale of a new Premium Bordeaux Wine by the name of "Clarendelle."

Domaine Clarence Dillon SA, a French company owned by the Dillon family, also owner of what is arguably France's oldest "luxury brand", Chateau Haut-Brion, will thus be launching a new wine which will share this illustrious heritage and unique philosophy.

"Clarendelle" will seek its inspiration in the quality of the Domaine Clarence Dillon family of wines which also include Chateau La Mission Haut-Brion as well as the two most renowned names in Bordeaux white wine: Château Laville Haut-Brion and Château Haut-Brion Blanc.

This should prove an auspicious foundation for the "Clarendelle" wines, which will consist of an elegant blend of Bordeaux's finest traditional grape varieties Merlot, Cabernet Sauvignon and Cabernet Franc for the red and Semillon and Sauvignon Blanc for the white. This new range of wines will be officially introduced to the market in June 2005.

Clarendelle's name is inspired by that of Clarence Dillon. A great grandfather from whom Prince Robert learned the true meaning of perfection. A promising heritage for a new beginning!