30 Second Wine Advisor: Extra ... ordinary

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Extra ... ordinary

Vin ordinaire ... try to say it as the French do and you can almost hear the snobbery dripping from your voice. Who wants wine that's ... ordinary?

Sometimes "ordinary" simply means "customary," "usual" or just plain "normal," something we enjoy every day when everything is going along just fine. Which brings us to today's featured wine, a tasty, comfortable, and yes, ordinary Bourgogne Grand Ordinaire.

Burgundy's everyday wine, the generic bottle that folks from Villefranche-sur-Saône all the way north to Tonnerre enjoy at the table with their everyday meal, may be ordinary by name, but it can be extraordinary in enjoyment. Made to go with food and intended to be affordable, it's the vinous equivalent of the comfort foods we remember from childhood.

As any Burgundy should, the red Ordinaire has some Pinot Noir in it. But unlike the pricey brand, it may blend in other, "lesser" grapes, even Gamay of Beaujolais, which thus makes its way back into Burgundy after Duke Philippe the Bold banned it in 1395. (Geeks will want to know that César or Tressot grapes may go into the red Ordinaire, while the white version may add Aligoté, Melon de Bourgogne and Sacy to Burgundy's traditional Chardonnay.)

Some sources argue that "Grand" Ordinaire was originally intended for church use, while the ordinary ordinaire was for the common folk; other references say the term "Grand" is merely a size reference, as grapes for this wine may come from anywhere in the large swath of eastern France that incorporates Bourgogne.

Today's featured wine, Louis Chavy 2010 Bourgogne Grand Ordinaire, is a blend of 67% Gamay and 33% Pinot Noir. Dark and fresh, it offers red berry scents and flavors, intriguing minerality and crisp, food-friendly acidity. My local $13 price approaches the higher end of its range and may stretch the meaning of "ordinary" just a bit, but in my opinion it's well worth the toll.

Today's Tasting Report

Louis Chavy 2010 Bourgogne Grand Ordinaire ($12.99)

Louis Chavy

Dark ruby with crimson glints. Good red-berry scents with a pleasant, mineral hint of clean red clay. Juicy and tart, wild strawberry and raspberry flavors shaped by crisp, zippy acidity and a light, food-friendly 12% alcohol. Despite the predominance of Gamay in a 2-to-1 blend with Pinot Noir, it speaks more of simple Burgundy than Beaujolais. Bright and food-friendly, and that's a good thing. U.S. importer: Cutting Edge Selections, Mariemont, Ohio. (Aug. 31, 2012)

FOOD MATCH: As a sort of bridge between Beaujolais and Burgundy, it's a versatile food match with many dishes. Red meat, dark fish, mushrooms, cheese and tomatoes would all serve it well. It was fine with fresh garden eggplant and tomatoes in the Turkish classic dish, imam bayildi.

WHEN TO DRINK: By definition "Ordinaire" is meant to be drunk right up, but that said, I don't see any reason to fear this one going around the bend in a few months. I would drink it over the next year or two, though.

VALUE: Wine-Searcher.com lists an average retail $10 for this wine from U.S. vendors, and I later found another local shop offering it for $10.99, so my price was on the high end. Look for the best price you can find, but still, it's still a decent quality for price in the lower teens.

Burgundy Wines, the official Burgundy wine website, offers an excellent overview of Bourgogne Grand Ordinaire at this link.

Get information and prices for Chavy Bourgogne Grand Ordinaire at Wine-Searcher.com.

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