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This article was published in The 30 Second Wine Advisor on Friday, Aug. 26, 2011 and can be found at

Is good cheap Pinot coming back?

It's been seven years now since the movie Sideways famously celebrated Pinot Noir and demonized Merlot, a comedic meme that had a surprising impact on the real-world wine market.

Three years after the movie-driven Pinot Boom, I wrote in the Sept. 13, 2007 30 Second Wine Advisor, Pinot Inflation, that the Pinot trend showed no signs of abating.

"The ongoing Pinot craze," I opined, "is having some effects that shouldn't really have been that hard to anticipate: Increasing demand for quality Pinot Noir grapes is driving up prices at the vineyard, and that translates to higher prices at the retail store. The good wines aren't cheap, and the cheap wines aren't good."

Well, here's good news! While I don't have sufficient data to call it a trend, in recent months I've run across two decent yet "affordable" Pinot Noirs that I would definitely buy again and recommend. For what it's worth, both come from Northern Italy.

In April, I reported favorably on Franz Haas 2009 "Kris" Pavia Pinot Noir ($12.99) from Lombardia; this week I've got good words for Avanti 2009 Delle Venezie Pinot Noir ($9.99) from the Veneto.

Avanti is apparently bottled only for the U.S. market by Casa Vinicola Botter Carlo in Fossalta di Piave, in the broad Adriatic plain not far east of Venice, where long rows of grapes destined mostly for modest wines grow in a setting not unlike California's Central Valley. If that sounds dismissive, though, a taste of the wine suggests otherwise. While it's no great Burgundy, it shows distinct Pinot Noir character, clean and fresh, with a sturdy metal screw cap to keep it that way. Well structured with a good balance of red fruit, firm acidity and background tannins, it's good with food yet not too haughty for sipping as a "glass of red."

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Today's Tasting Report

Avanti 2009 Delle Venezie Pinot Noir ($9.99)


Dark garnet, with a clear reddish-violet edge. Good, fresh Pinot aromas, red fruit and a subtle note of fresh hay, reasonably varietally correct despite its low-end price tag and other-side-of-the-tracks appellation. Fresh and bright, dry and tart red fruit, sour cherry and cranberry, with a drying touch of tannins to add texture. Nicely balanced, good food wine with moderate 12% alcohol. U.S. importer: Scoperta Importing Co. Inc., Cleveland Heights, Ohio. (Aug. 23, 2011)

FOOD MATCH: Versatile as Pinot should be. Good with red meat, pork and poultry, wild salmon and cheeses. Fine with a hearty vegetable main course, fresh green beans blanched and combined with stir-fried onions and green peppers, garlic and ginger in a lightly spicy sauce of white and brown miso,ponzu and lime.

VALUE:The $10 range is an attractive neighborhood for balanced, food-friendly Pinot Noir from any part of the world. Wine-Searcher-com reveals U.S. retail prices ranging from $7.69 to $12.99.

WHEN TO DRINK: It's not really a wine made for cellaring, but balanced Pinot quality, tannins and a modern screw cap closure would make me comfortable about holding it under good conditions for up to five years. Would it improve? Hard to say, but it wouldn't cost much to set a bottle or two aside and find out.

WEB LINK: Here is an importer's commercial fact sheet on the Avanti Pinot Noir.

Find vendors and compare prices for Avanti Delle Venezie Pinot Noir on

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