Snapshot of WineLoversPage visitors
(from Wine Lovers' Voting Booth data:)
Sex & Age
Male, 26-55: 66%
Male, other ages: 18%
Female (all ages): 16%
Daily web use
Uses the web to read about wine daily: 55%
Country of origin
U.S. visitors: 75%
Significant clusters of Wine Lovers' Page participants from Australia, Belgium, Canada, England, Finland, France, Germany, Italy, Japan, New Zealand, Spain, Sweden and Switzerland.
Our median reader spends 1-2 hours/day surfing the 'net for wine-related topics
Frequent wine consumers
Taste 3-7 bottles/week: 83%
Wine collectors
100-500-bottle cellar: 40%
500-1,000-bottle cellar: 20%
0ver 1000-bottle cellar: 16%
Average monthly wine expenditure
$100-$400: 50%
$401-$1,000: 26%
Over $1,000: 9%
Average expenditure for "everyday wine"
$5-$20/bottle: 80%
Over $20: 13%
Purchasers of wine on Internet
Frequent Internet wine buyer: 16%
Occasional purchaser: 40%
Typical expenditure for wine in restaurant
$30-$80: 50%
Under $30: 45%
Wine book libraries
Own 11-70 wine books: 50%
Own 1-10 wine books: 36%
Threshold of pain for wine buying
$15-$20 for "everyday wine"
But 20% say they'd pay more
