Baruch Dayan Emes. NEver met the guy, but if he was the one largely responsible for taking a winery making crap and turning it into a modern, quality based winery, my hat is off to him. When did he lead? I recall in the late '90s when they contacted me about Rishon LeTzion, but I don't know whether he was involved at the time. I think that was before Royal's involvement. The real quality improvement occured after Royal came on board. Eventually, Rishon LeTzion was closed. Has anyone purchased it? If not, I wonder... could make a mighty nice modern winery, with a few improvements.