Yup....exactly as Steve says. It was originally approved by the BATF (back then) as "Santa Rita Hills". Then the
Santa Rita Wnry in Chile brought a lawsuit to forbid that usage, because the crappy wines coming out of the SRH
would besmirch the fine reputation of those great SantaRitaWnry wines. So...the compromise worked out by
folks in the SRH was to change the AVA designation to Sta.RitaHills, thereby leaving the SantaRitaWnry atop the
heap of wines labeled SantaRita.