Naming a wine after one's hero is fine, except that one now owns the rights to that name, not only for that particular blend or varietal as a proprietary name, but for any expansion of the product line under that proprietary name. I am surprised that Carmel would allow it without a fight-- in the USA, at least, they would have a good chance of winning, because their brandy, like wine, is a beverage alcohol product, and that is their defensible trade name, but I don't know about Israel's trade name laws. And it's not like Saintsbury, long dead, whose name has long since become a historic artifact, because Rogov's boots are still warm. Perhaps I should have named my wine Tchelistcheff after my hero (don't know what Dmitri would think about my usurping his last name- not the same, I know, because Rogov was his nom de plume and not his real name, and there were not a lot of Rogovs waiting to make their name in the wine industry). The first to take a name acquires the rights, unless specifically under limiting license. Do you remember the war between Walter S. Taylor and the Taylor Wine Company, which would not allow Walter S. Taylor's name on Bully Hill Wine's label? Having acquired the right to Rogov's name as a proprietary product name, will others be allowed to use it for their own purposes as their own tribute to their hero as well?
Be that as it may, that's not even my main objection. Andre was important to me, too important to morph into a trade name, even if I could (While for Dmitri, Tchelistcheff is his name. ). Presumably, Rogov was important to Dunie. Far from being a tribute, it's commercialization of the name. Its use as a trade name indicate's it's lack of importance, from my perspective. Thus my previous comments about putting his name on other things hedonistic in which Rogov took pleasure, or in the case of what I edited out, presumably took pleasure. It's called hyperbole.