The wines from Cortes de Cima -- especially the "regular" wine of which you posted -- are indeed overpriced. When I used to import them, they were around $12 (US). Then they started with the "Incognito," which was Syrah but that was illegal in the Alentejao and couldn't appear on the label, so their then-UK importer and I told them to do the back label with drop-capped paragraphs to look something like
That worked, so then they wanted $30+ for their wines, and as for the rest -- well, let's just say they have gone through several importers.
Why change horsemen mid-Apocolypse?