The other day I was in a local wine-liquor store and I overheard a couple who were apparently shopping for a mixed case of wine (for the discount, no doubt, as that's what I do), but from the sound of their conversation, they were certainly not very knowledeable about wine. As I got closer, I heard the woman say to her husband, "We need three more bottles...I want to get more white, but I don't know what we should get."
I'm certainly not pretentious about my hobby, as I am just starting to know enough about wine to know how much I don't know, so as I got closer, I thought perhaps I could lend a helping hand. I had just picked up a bottle of Chateau Ste. Michelle Riesling (Washington). I lived in Germany for a number of years and developed a taste for the grape, and this is one of the best bang for the buck examples I've found in the U.S. It was on sale for $7 a bottle. I said to the woman, "Excuse me, if you're looking for an interesting white that's a good value, you might try this, I think you'll like it and it's on sale."
So much for trying to be a nice guy. She looked at the bottle, then me, contorted her face and said, "Ewww, Riesling. Yuck! . . . Actually, though, can you help me find the 'White Zinfandel,' we can't seem to find it anywhere?"