Just got a shipment of new '04's from Rosenblum ystrday. The labels have been extensively redesigned. One thing caught my eye, though. On the back label, there looked to be a little tear-out part of the label w/ the name of the wine on it. What-the-heck (Kansas colloquialism for WTF) is that for?
When I talked to Kelly at Rosenblum today, she explained to me that it was for restaurant patrons who have a Rosenblum wine and want to have a record of exactly what that drank so they can reorder it from Rosenblum.
Doubt that it'll make a big difference in sales until folks (who are much brighter then I) figure out the purpose of the pull-tab. But somebody at Rosenblum's thinking outside the box.
I've heard of this before from other wineries (along with other ideas such as a neck tag). Not sure how effective it is, but I doubt it costs them more than a few cents extra per bottle, so maybe worth the gamble.
Yalumba (in OZ) has done this for several years in their lower end wines ( the Y series, I think).
I often hear casual wine drinkers - you know, the ones that don't obsess about every aspect of wine 100% of the time - say they can't remember the name of that wine they really liked last week, so I think this is a useful marketing tool.
But you're right, Tom, they have to know what it's there for first!
TomHill wrote:One thing caught my eye, though. On the back label, there looked to be a little tear-out part of the label w/ the name of the wine on it. What-the-heck (Kansas colloquialism for WTF) is that for?
I think its a cracking good idea. Many is the time I have searched for a pen and piece of paper to make a note of a wine I have had in a restaurant.
I was at Nederburg in South Africa and they were experimenting with these labels for their group. But they decided not to go ahead on cost grounds. Shame
It is a good idea, but until everyone does the tags...
If you have a cell phone or pda that will take photos, you can always snap a pic of the label (I confess I did this at a restaurant!) if no pen is in evidence.
I keep thinking that I will find good wine software for my Palm Pilot for these occassions, but have not been impressed with any to date.