Zeev Dunie wrote:would like to hear comments on the new http://www.seahorsewines.com
Harel C wrote:Now, if I were a marketing guy for any of these wineries, a website would be on the top of my list of priorities. If you want to create customer loyalty, this is one of the first things you do. For a wine buyer to come to like your winery, they'll want to visit the winery in person, and until that happens - at least visit the winery's website. I know I do, as a customer.
Mike_F wrote:Most of the sites you list are for large kosher wineries, and their wines are available in every practically every local supermarket chain and most wine stores. Most people who buy a bottle of supermarket on Friday for consumption that same evening are not the type of clients who are going to look for the winery website, unless they want to complain about a foreign object in the bottle...
The wineries that I would think most need a good website are the non-kosher boutiques that are producing in larger quantities than a few thousand bottles per year. These cannot enter most supermarkets due to the kashrut barrier, and they need as much marketing exposure as they can get. Out of curiosity I searched for a few that fit this category, and most of them seem to have a functional website. Maybe you can tell us where the following fit on your middle ages to modern era scale...
Websites are tools to sell wine - Not billboards to show off imagery
Websites tools and building materials are FREE - Do not try to create your own from scratch use: wordpress, joomla, drupal, etal...
KISS - Keep it simple stupid
One Click to all information - Speed is key let me get the info I need in one click or less!
UPDATE with RSS - I will visit your website only once if you do not have RSS, I will visit it multiple times if you do
FEEDBACK - If there is no way for me to leave feedback you fail and please DO NOT make me click an email address that pops up a compose window...simple forms do the trick.
FLASH IS FOR MOVIES AND SLIDESHOWS - NEVER TEXT...NEVER...NEVER....NEVER...DID i MENTION....NEVER?
Daniel Rogov wrote:Speaking perhaps as a member of an older generation, several questions:
1. I have no lived a fair number of years and have had an internet presence for nearly 20 of those years. I do not know what RSS is and I am not familiar with many of the programs to which are referred above. And please do not tell me because if the truth be told, I do not give a good flying fig for the information.
Love this...use it like you like
2. When I go to an internet site it is for a specific purpose. If, in addition to serving that purpose, the site pleases me graphically that is a bonus. That will not sell me anything but it will give me a moment of pleasure.
Great! Helps if the site makes sure to help you find your "purpose"
3. Is it the "millenials' who are purchasing upper level wines? And if not, is that the audience one wants to reach?
Yes they are! Tomorrow even more! - Yes you will want to reach that audience sooner than you think, might as well be ready for them, it's easy to do.
4. Even when I read a reference book, I expect to have to finger through to the index, the footnotes and the bibliography. As I do not mind flipping pages, nor do I mind hitting the "enter" key once or twice when on an internet site.
Great for you - Then again from the sound of your response you don't design websites, and those of us that do, find we have many more happy visitors when the site requires minimal navigation.
5. As many of the best and most informative books are difficult to navigate, so are many of the best internet sites I have found. Anyone ever tried the index of the Larousse?
Maybe true, but the hardest to navigate are often the ones that fade into the distance first due to lack of use. Not that Larousse, suffers from that, but in the end because your site is hard to use, is not the reason people come to it. If you make it easy for them to use, imagine home much more "useful" it could be!
6. If we were to follow the groundrules for the internet we would be forced to limit every article written to 350 words, to use abberviations that show that we are part of an informed group, to forget that depth and the intelligent use of language can be an advantage and not a disadvange. I don't mind ROFLMAO as it amuses me, but when people use such as "u" for "you" that pisses me off. Shows that they don't care enough about me to spell out their words.
Not sure where you got the ground rules from? I for sure never heard such stuff. Long text is great, so is short, both work in different ways. Also when they use "u" instead of you "you" they are lazy, and while it bothers me too I hardly think they are worried about our thoughts on it.
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