As announced today in Globes newspaper and the announcement seems to be official - BInyamina Wineries has been purchased by the owners of discount supermarket chain "Chetzi Chinam" ("Half Free").
Binyamina, the fourth largest winery in the country has been under the leadership of CEO Illan Hassan who has raised the winery from its very low point as Eliaz wineries, to a quite respectable place indeed, producing at least several serious of wines that are to be taken seriously. With two winemakers aboard, including senior winemaker Sasson Ben-Aharon and winemaker Assaf Paz, the winery currently produces about 2.4 million bottles annually from a large variety of grapes, those from vineyards in nearly every part of the country. To the win-ery’s credit, they were the first in the country to introduce Viognier and Tempranillo varietals. The winery releases several series: Avnei Hachoshen, Reserve (until 2006 known as Special Reserve), Yogev and Tiltan. The basic series, Binyamina, is now marketed under a new label, Teva.
As to the future......first indications are positive that the shift in ownership will be good for BInyamina in particular and for the industry in general. Now, of course, we will have to wait and see.