Jenise wrote:I casually use the phrase all the time to distinguish serious producers from the Gallos and Kendall Jacksons of this world, but I guess I've been wrong in that.
Ian Sutton wrote:Premium is a completely abused marketing term. In the past the word "premium" had high quality associations. However after being abused by marketing people over the years I now tend to view any product marked "premium" as overmarketed and of generally shoddy quality.
Watch out, as I'm sure the term "fine" (as in fine wine) is well on the way down the same track.
I recognise that the industry has now decided to adopt the scales of premium mentioned, but don't feel I have to buy into it. I'll buy the wine I want.
Bob Ross wrote:It's worth mentioning that the definition can vary depending on the market research experts cutting the data. Constellation published a study last year defining "Premium" as any wine over $5, and then segmented within that group.
Bob Ross wrote:Incidentally, the time posted times are very odd. I'm sure your post wasn't there when I signed on, and I went to the wine institute within a couple of minutes, so must have posted within five or six minutes. There seems to be an hour difference between our posts according to the times on my browser.
Does that depend on the time we set respectively for WLDG in Profile?
Bob Ross wrote:I see 8:06 on yours too, Robin. FWIW. GMT - 4 hours, right?
In any event, I wouldn't have posted had I seen your response. Sorry.