The title of this thread needs to be changed. This is such an important issue. We have talked about kosher vs. non-kosher many times and we have discussed why many wineries in Israel choose NOT to be kosher.
But this new service enabling the winemakers who are not sabbath observant to work at a facility and make a kosher cuvee is GREAT. It is great for the wineries, it is great for kosher consumers, and it is great IF
the resulting wine turns out to be a wine on par with the non-certified wines of the winery - there is no reason why it shouldn't.
That the #$%^%$#$%^ rabbinate is not allowing the use of the winery's name is ludicrous. Sure I understand their reasoning, but how many consumer goods are there on the market that LOOK exactly like another such product? Or how many products are made in one country with certification whereas the SAME product is made elsewhere un-certified??!!
People buying wine are adults. At supermarkets that only carry kosher products there is no conflict. At wine shops that carry both kosher & uncertified, kosher consumers have learned to check for the certification.
Truly absurd. Maybe I have not thought it through completely, but (please forgive this emotional statement) this stinks of yet another situation where the rabbinate is simply waiting for their palms to be greased before giving their go-ahead...