Hoke wrote:So, a word to the wise: watch out for those clear bottles of sparkling. If they've been on the shelves for a while, you might have a lightstruck wine. And that is NOT a good thing.
Interesting, Hoke. There's a very similar shoot-itself-in-the-foot phenomenon in the commercial beer industry, where bright light and hoppy beer interact to create mercaptans (skunk juice), a phenomenon so common that many people assume that Heineken's is <i>supposed</i> to taste like that. It's not, of course.
The peculiar thing about all this is that (1) fancy green bottles transmit the active frequency of light much more effectively than old-fashioned, blue-collar brown bottles do, but the industry will not give up its yuppie green bottles; and (2) those pretty bright cooler boxes that make the beer look so yummy on display will skunk a brew overnight, whereas simply dispensing it from the dark - or from a case - doesn't cause the problem.
But flash overcomes substance, and green-bottle beer comes out of brightly fluorescent-lighted cases whether it's good for the beer or not. And most consumers don't seem to mind.
Lesson here for Schramsberg? Who knows ...