Clever Idea From Rosenblum...
Posted: Fri Aug 18, 2006 1:56 pm
Just got a shipment of new '04's from Rosenblum ystrday. The labels have been extensively redesigned. One thing caught my eye, though. On the back label, there looked to be a little tear-out part of the label w/ the name of the wine on it. What-the-heck (Kansas colloquialism for WTF) is that for?
When I talked to Kelly at Rosenblum today, she explained to me that it was for restaurant patrons who have a Rosenblum wine and want to have a record of exactly what that drank so they can reorder it from Rosenblum.
Doubt that it'll make a big difference in sales until folks (who are much brighter then I) figure out the purpose of the pull-tab. But somebody at Rosenblum's thinking outside the box.
Tom
When I talked to Kelly at Rosenblum today, she explained to me that it was for restaurant patrons who have a Rosenblum wine and want to have a record of exactly what that drank so they can reorder it from Rosenblum.
Doubt that it'll make a big difference in sales until folks (who are much brighter then I) figure out the purpose of the pull-tab. But somebody at Rosenblum's thinking outside the box.
Tom