Moderators: Jenise, Robin Garr, David M. Bueker
Carl Eppig
Our Maine man
4149
Tue Jun 13, 2006 1:38 pm
Middleton, NH, USA
Peter May
Pinotage Advocate
3813
Mon Mar 20, 2006 11:24 am
Snorbens, England
Robin Garr wrote:
Here's an unusual marketing move: I picked up a wine the other day with a front label so basic that it provides no clue of its national origin.
Robin Garr wrote:
This makes me wary, very wary. A French firm that consciously omits its origin from the main label in the apparent hope of making you think the wine is Argentine does not inspire confidence.
Peter May wrote:As for Zette wines, it appears it is a label especially for the US market
David M. Bueker
Riesling Guru
34371
Thu Mar 23, 2006 11:52 am
Connecticut
David M. Bueker wrote:Robin,
The general consumer does not know Cahors from a hole in the wall. Why would they advertise it on the front label?
Robin Garr wrote:It sure looked to me as if it was a "stealth" label meant to lure folks looking for Argentine Malbec. It was also an overoaked fruit bomb (and, by the way, a 2003), but that's another story.
Peter May wrote:Robin Garr wrote:
This makes me wary, very wary. A French firm that consciously omits its origin from the main label in the apparent hope of making you think the wine is Argentine does not inspire confidence.
There is only an advantage to putting an origin on the front label when that origin has some cachet, but how many ordinary consumers have even heard of Cahors?
Peter May
Pinotage Advocate
3813
Mon Mar 20, 2006 11:24 am
Snorbens, England
Tim York wrote:
This reference to the "ordinary consumer" is the ultimate argument in favour of dumbing down, Peter. Cahors is an appellation, which had been allowed to fall into disrepute, with a glorious past and very original typicity, quite different from Argentinian Malbec. Everyone with some wine savvy should know about this and support the present attempt at resurrection which at a higher quality level necessitates re-validating the name Cahors.
Tim York wrote:
There is coarsely a two pronged strategy; to re-enter the top fine wine category with their best wines by, inter alia, developing a cru system and to reach mass markets by cuvées promoted by use of the brand Malbec. .
Carl Eppig
Our Maine man
4149
Tue Jun 13, 2006 1:38 pm
Middleton, NH, USA
Peter May wrote:
Dumbing down, Tim?? Look at the wineshelves!! Why should this producer be hobbled in his attempts to compete aginst others in the same £6 price range. It's not some sort of holy crusade, it's marketing and business.
The ordinary consumer doesn't have wine savvy. They want to know the variety. Putting Cahors on the front label means nothing to the ordinary consumer. And lets not forget that the Appellation Cahors Controllee is on the other 'back' label.
What is coarse about that. Don't Penfolds have a £100 wine and a £6 wine, don't Mouton Rothschild also market Cadet?
Hoke
Achieving Wine Immortality
11420
Sat Apr 15, 2006 1:07 am
Portland, OR
"Domaine de Lagrézette is proud to report that ZETTE has been making waves in the US since it burst on the scene last spring.
Hoke wrote: Guess what: traditions change.
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