Stupid idea of the week: Sucking wine through a straw
Posted: Thu Sep 13, 2007 8:14 am
Another sign of the end times. I'm not signing on to this one: It's not just a matter of traditional and conservative, it's just stupid. Drinking wine through a straw is like drinking beer straight from the bottle: If you mainline your beverage in a way that bypasses your nose, you're wasting two-thirds of the experience.
Harrumph!
Suck it and see: French launch carton of wine with a straw
Alasdair Sandford in Paris
Thursday September 13, 2007
The Guardian
To the traditionalists, the idea of drinking wine through a straw may indeed be the last straw.
Yet after wine in glass bottles (seen as "lame and fusty" by the youth of today, according to one expert), wine in plastic bottles, wine in cartons, and even wine in cans, the junk-food approach could become France's latest attempt to conquer a declining youth market.
Tandem wine is already being tried out in Belgian supermarkets, where the 25cl cartons are selling at more than 1,000 a week. At €1.25 a container (85p), the red, white and rosé Bordeaux wines can be found amid the snacks and salads, aimed at customers popping in for a sandwich and eating "on the go".
Full story in The Guardian
Harrumph!
Suck it and see: French launch carton of wine with a straw
Alasdair Sandford in Paris
Thursday September 13, 2007
The Guardian
To the traditionalists, the idea of drinking wine through a straw may indeed be the last straw.
Yet after wine in glass bottles (seen as "lame and fusty" by the youth of today, according to one expert), wine in plastic bottles, wine in cartons, and even wine in cans, the junk-food approach could become France's latest attempt to conquer a declining youth market.
Tandem wine is already being tried out in Belgian supermarkets, where the 25cl cartons are selling at more than 1,000 a week. At €1.25 a container (85p), the red, white and rosé Bordeaux wines can be found amid the snacks and salads, aimed at customers popping in for a sandwich and eating "on the go".
Full story in The Guardian