Relative Percentages Sold at Peak Sales Periods?

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Relative Percentages Sold at Peak Sales Periods?

Postby Craig Winchell » Wed Jan 30, 2013 3:19 pm

I'm looking for information about relative percentages of kosher wine sold during periods of the year, peak sales periods. I suppose I'm looking at premium wine rather than "kiddush wine". I know there are a number of retailers and wholesalers who frequent these pages, and I am looking at this from both a retail rather and a wholesale perspective. Obviously, the largest peak sales period is Passover, and the next largest is the late summer/early autumn holiday period. But there is also a steady baseline sale of daily or weekly wine drinkers. Has anyone tried to quantify the relative percentages? In the past, we took it on faith that between 2/3 to 3/4 of all kosher wine sales occurred between January 1 and Passover, and that every other period is also-rans. But factoring out the "kiddush wines" as well as those sold to restaurants (for the mevushal wines, figuring it could skew the results), what would be a good picture of the industry sales, both in the USA and elsewhere? And for those not in the industry, what would your feeling be, and can you quantify percentages of purchases during basic time periods in the Jewish or secular calendar?
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Craig Winchell
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Re: Relative Percentages Sold at Peak Sales Periods?

Postby Gabriel Geller » Wed Jan 30, 2013 10:05 pm

Craig, hi.

I've opened my shop a bit less than a year ago so given my short track record as a retailer I can't express a reliable opinion. However, many of my suppliers told me that Rosh Hashana and especially Sukkot were the busiest times of the year, Purim/Pesach coming only in a secondary position. And indeed sales have been a lot better for Sukkot than for Pesach. But again, given that we had opened only one month before Pesach that is also an important factor to take in consideration.

I believe that Yehoshua and Gedalya as well as Yaakov should be able to respond to your inquiry much better than me in these conditions.

Best,

GG
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Re: Relative Percentages Sold at Peak Sales Periods?

Postby Craig Winchell » Thu Jan 31, 2013 12:59 am

Thanks, Gabe.
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