This article was right on....about two years ago.
It did well in Australia as the big jammy style suited their palate, and paired well with the rustic food. As misguided as the US consumer palate can be a la Parker, thankfully it didn't go here.
The multitudes who tried to chase the next great white hope, and planted in wrong places, made poor quality wines got burned. I have to laugh in a long term industry, especially for red wines, at the trend chasers.
The syrah market went through a much needed correction, and is in the hands of those who know what to do with it and appreciate it.
You are, spot on, that one of its challenges is that it produces two very different wines, grown in hot climates vs cool. That average wine consumer likes the warmer climate bigger style, but experienced syrah aficionados learn to love the Northern Rhone, cool climate, balanced Syrahs, and usually can't go back.
Not sure if Arnot Roberts, Wind Gap, and many of the quality producers would say Syrah is hard to sell at $20...or $40.
Syrah grape prices haven't changed or gone down, from quality growers in Sonoma, the last 3 years, and the good, cool climate stuff is hard to get.
if you think, to sell your Syrah, you need to blend it, go for it...I'd question the quality and yield. Make a blend, and don't even describe what's in it....if you are producing high yield wine, its not going to be varietally specific anyway, so give it a fanciful name, sell it and move on.
The rest of the Rhone advocates will keep buying Syrah....which does, blend fabulously, with other Rhone reds!
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