Pinchas,
I think writing about those two wines is a good example of what I aim for. I like how Recanati created wines that show typicity of the grapes but put an individual spin on the style that makes them very Israeli, and I tried to capture that when I wrote about them.
Which sort of brings me back to my objection towards "grocery list" tasting notes. I think most wines only have one or two outstanding aromas and flavors that define them. With the Recanantiy Syrah/Viognier, it's the black pepper that refers to North Rhone. In my opinion, that's really all you need to know about the wine in terms of aromas and flavors to understand its context - beyond that, I think what sets it apart from the North Rhone is aspects of its structure. It's not necessarily that much riper but something about the fruit says "hot sun" to me in a way I don't get in the North Rhone even in hot vintages.
To cite other examples: you spot your Mosels due to the combo and apples and slates; Pauillacs are very currant-y in general; I could go on, but I think as a consumer, you want to know how much a wine conforms to it's paradigm and how good it is, how complex and nuanced. Once you know that, I doubt you're going to make your buying choices based on whether those nuances happen to include raspberries as opposed to strawberries, say. It might be good training for the senses to pick up those specifics, but I think writing about them in great length is one thing that has made the general public view wine geeks as pretentious.
