Definitely an interesting posit and one that generated some food for thought for me as I purposely only write about wines I have enjoyed (as opposed to every wine I taste). When I started my wine newsletter I named it "Wine Recommendations" with the simple intent of providing personal recommendations to friends and family. As the intent was recommendations there was no need to write anything negative
. As my newsletter is merely the hobby of a wine enthusiast (with a demanding day job) with absolutely no economic benefits whatsoever, I saw no reason to write negative
things about wines I didn't enjoy - I simply don't write ("recommend") them and am always happy to privately give my opinion about any wine/winery when asked.
As readership increased and I began to write more about wine in general as opposed to just recommendations, the premise remained simply to recommend wines that I enjoyed as opposed to being a critic or wine writer. When I am asked about a wine I always give my unvarnished opinion for better or for worse but my newsletter has remained solely recommendations - i.e. wines I enjoy and recommend. I taste more wines that I write about and stated clearly on my website's splash page that I only write about wines I enjoy and presumably the people who subscribe to my newsletter agree with my palate at least some of the time.
As to Lior's point above as to no value i obviously disagree. While writing positively about every wine and winery may not be a valued gesture (unless you are a marketer or store owner
), I think providing your opinion only about wines you like has value - people who agree with your palate know that if you liked a wine and wrote about it, chances are they will as well. I don't write positively about every wine and winery and for most wine lovers it rapidly becomes obvious that there are certain wines / wineries that get almost no "face time" as a result of their perceived mediocrity or worse.